Strong companies don't fail.
They get misunderstood.
I work with deep-tech and industrial companies
at the point where clarity matters more than momentum — before capital, expansion, or strategic partnerships make confusion expensive.
China & GCC
supported
positioning
venture-studio rebrand
Built for leadership teams at moments that matter.
I work with deep-tech and industrial leadership teams facing capital, expansion, strategic partnerships, or repositioning.
The business is moving forward.
The story around it hasn't caught up.
Misunderstanding costs millions,
not thousands.
Three ways to start.
One way to stay involved.
Choose the level of involvement that matches where your business is now.
Clarity Session
For founders and leadership teams facing an important strategic decision and looking for an experienced outside perspective.
One focused 60-minute working session to challenge assumptions, clarify what really matters and determine the best way forward.
Strategic Advisor
For founders and leadership teams who want experienced strategic counsel without hiring a full-time executive or commissioning a major project.
I stay close to the business, helping you pressure-test important decisions, sharpen the narrative and maintain clarity as new challenges emerge.
Coherence Sprint
For companies approaching a high-stakes moment — capital, expansion, strategic partnerships or repositioning — where misunderstanding has become expensive.
An intensive 8–12 week engagement working directly with leadership to align positioning, strategic narrative, investor story and messaging around one coherent strategic logic.
Ongoing Advisory
For leadership teams who need a senior strategic advisor embedded more deeply in the business.
I work alongside leadership as critical decisions emerge — from capital and market entry to partnerships and repositioning — helping maintain strategic coherence as the company evolves.
This is not a marketing issue.
It's a failure of strategic coherence.
Investors keep asking them — round after round.
The story changes depending on who's in the room.
What feels obvious inside never becomes trust outside.
None of this feels dramatic —
until progress slows.
Investors need more explanation before they can make a decision.
Different stakeholders understand different versions of the company.
More markets and audiences create more opportunities for the story to drift.
What changes when clarity arrives.
Fabio has a rare ability to step back and look at a business strategically, quickly identifying where identity, positioning, and direction are out of alignment. He asks the right questions, challenges assumptions, and helps founders gain clarity on what they do, why it matters, and how to communicate it consistently.
His leadership, creativity and vision led us to develop strategic recommendations for the entire ICONA Group.
Fabio Cibati was the driving force behind our company's successful repositioning and rebranding. His bold creativity, innovative vision and outstanding design skills completely renewed our brand, making us stand out in the market.
I've had the pleasure of working with Fabio Cibati, whose expertise in brand development and creativity strategy is exceptional. Fabio skillfully integrates creativity, branding, design, innovation, deep tech, and AI to create narratives that captivate and elevate businesses. His strategic vision and understanding of emerging tech brings innovative solutions that set brands apart. Fabio's leadership in tech-driven industries make him standout, transforming brands by connecting technology and storytelling. Any organization aiming to redefine itself would benefit greatly from his insight and expertise.
I learned to read what people weren't saying.
When I was five, I partially lost my hearing in both ears. It changed how I experienced the world.
Unable to rely on sound alone, I learned to observe deeply — to read faces, notice subtle shifts in posture, and recognise the thin line between hesitation and certainty.
Years later, I began seeing the same thing inside companies.
Strong technology. Capable people. Clear ambition.
But somewhere between what leadership knew internally and what investors, partners and markets understood externally, meaning was being lost.
The story was breaking somewhere
between intention and perception.
That gap is where I work.
For more than 15 years across Europe, China and the Middle East, I've worked at the intersection of strategy, positioning and communication — helping leadership teams make what is clear inside equally clear outside.
Strategic Coherence isn't a methodology I invented.
It's a pattern I learned to see.
Ready to find out
where coherence is breaking?
One conversation is enough to know if it's worth going further.
Your business has evolved faster than the story around it.
Investors, partners and markets are hearing different versions.
30 minutes to identify where coherence is breaking.